alireza youzbashi; fatmeh eskandar; mojtaba mohamadi
Abstract
The purpose of this study was to investigate the relationship between professional ethics of higher education professors with student loyalty and the brand equity of the university at the Institute of Electronic Education of Iranian in a quantitative manner. For this purpose, standard questionnaires ...
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The purpose of this study was to investigate the relationship between professional ethics of higher education professors with student loyalty and the brand equity of the university at the Institute of Electronic Education of Iranian in a quantitative manner. For this purpose, standard questionnaires of professional ethics of teaching including personality traits, content management, mastery of teaching methods, recognition of different dimensions of learner, standard appraisal and observance of laws and regulations, The customer loyalty questionnaire including the dimensions of cognitive, emotional, voluntary and practical loyalty and brand equity questionnaire including brand loyalty dimensions, perceived brand quality, brand association and brand awareness were used which were appropriate for the purpose of the research. The statistical population of the study consisted of all students of Institute of Electronic Education of Iranian, 119 of them were selected by Random and available sampling method and Levi and Lamshou sample volume formula. SPSS and Smart PLS software were used to analyze the data. For quantitative analysis of data, structural equation modeling with partial least squares (PLS) approach was used. The findings of this research indicate that the professional ethics of the professor on student loyalty, including cognitive, emotional, voluntary and practical loyalty, and the brand equity of the university, and all its components, including brand awareness and perceived brand quality, and Branding and brand loyalty are influential.
seyed Mohammad Mirkamali; Fatemeh Narenji Thani; Alireza youzbashi
Abstract
The object of this study is examining the relationship between academic optimism culture and enabling school structure of Tehran elementary schools’ teachers. The sample of this research is 250 teachers of elementary schools that selected multi-level randomly and use academic optimism and enabling ...
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The object of this study is examining the relationship between academic optimism culture and enabling school structure of Tehran elementary schools’ teachers. The sample of this research is 250 teachers of elementary schools that selected multi-level randomly and use academic optimism and enabling bureaucracy of Hoy and colleagues as a data analysis. The Result indicated that teachers academic optimism culture have statistically significant and lower than average but trust in parent and students have not statistically significant and lower than average. academic optimism culture of women teachers is higher than men. Teachers with higher education have higher academic optimism than lower education. Also teachers academic optimism have direct relationship with enabling bureaucracy.trust in students and parents have highest relationship with enabling structure. At the end creating COP (community of practice) for reinforce the collective efficacy of teachers, development of teachers and involvement of parents in schools activity for creating trust between parents, students and teachers are recommended.
